HOW TO START A COACHING BUSINESS
How To Start A Coaching Business in 90 Days
Step-by-Step Guidance to Build, Market, and Grow Your Coaching Business from Scratch
Struggling to Start Your Coaching Business?
Unsure where to begin?
Identifying a clear niche and target audience is crucial for coaches, yet many struggle to define their specialty and find their ideal clients. Without a clear focus, it can be challenging to differentiate oneself in a crowded market.
Struggle to attract clients?
One of the biggest challenges for coaches is finding and attracting clients, especially when they’re just starting out. Without a solid client base, it can be tough to generate revenue and sustain the business.
Inconsistent Marketing?
Coaches are passionate about helping others but may lack the marketing and business skills necessary to effectively promote and grow their coaching practice. These skills include branding, sales, and lead generation.
WHAT IF I TOLD YOU
There is a solution to this problem
While it is possible to hire a digital marketer, graphic designer, or business coach to solve your problem, this option comes with a hefty cost.
Our program is designed for aspiring coaches who want to build a profitable business quickly. We provide you with actionable strategies, tools, and templates that take the guesswork out of launching your coaching business.
INTRODUCING
The Coaching Launch Kit
Welcome to the ultimate solution to how to start a coaching business and attract a flood of new clients.
Whether you’re an experienced coach or just getting started, this launch pack is the perfect solution to how to start a coaching business that your clients will love. With this kit, you’ll have everything you need to confidently launch and grow your coaching practice.
What you will learn in this program
Module 1: Finding Your Niche and Ideal Client
In this foundational module, you’ll learn how to identify your coaching niche and assess its viability in the market. By taking a personal inventory of your skills, background, and passions, you’ll discover the unique value you bring to your clients. This module will guide you through researching niche demand and understanding where you can position yourself to stand out. Additionally, you’ll learn to create an ideal client avatar, detailing your target demographic’s pain points, goals, and needs, ensuring that your services are tailored to the clients who will benefit most from your expertise.
Module 2: Creating Your Coaching Business Model and Plan
A well-structured business model is the backbone of any successful coaching practice. In this module, you’ll explore how to map out every aspect of your business using a business model canvas. This includes identifying your value proposition, customer segments, revenue streams, and cost structures. You’ll also create a detailed business plan, setting clear goals for your coaching practice’s growth and sustainability. Whether you’re offering one-on-one sessions, group coaching, or digital products, this module will help you structure your business to meet both your clients’ needs and your financial goals.
Module 3: Building Your Coaching Business Identity
Your brand is more than just a logo; it’s the identity that potential clients will connect with. This module focuses on helping you develop a strong brand identity that resonates with your ideal clients. You’ll learn how to choose brand elements such as logos, color schemes, and font styles that reflect your values and niche. Additionally, this module will guide you in building a professional online presence through websites, social media profiles, and SEO strategies. By the end of this module, you’ll be equipped with a minimum viable product (MVP) that will allow you to validate your business idea and attract your first clients.
Module 4: Structuring and Pricing Your Coaching Services
Creating structured and compelling coaching packages is essential for a successful business. In this module, you’ll explore how to package your services in a way that offers value and flexibility to your clients. Whether you’re offering one-on-one coaching, group sessions, or self-guided programs, you’ll learn how to design a range of packages that cater to different needs and budgets. You’ll also dive into pricing strategies, ensuring that your fees reflect your expertise while remaining competitive in your market. This module also covers the importance of session formats, frequency, and additional resources to add value to your offerings.
Module 5: Legal and Contract Considerations for Coaches
Running a coaching business comes with legal responsibilities that should not be overlooked. In this module, you’ll learn about the different legal structures available for your business, such as sole proprietorships, LLCs, and partnerships. Additionally, you’ll explore the essential elements of coaching contracts, including scope of services, payment schedules, confidentiality clauses, and data protection. Understanding these legalities will help protect both you and your clients. You’ll also gain insights into the importance of obtaining proper insurance and adhering to ethical guidelines, ensuring your business is compliant and secure.
Module 6: Marketing and Launching Your Coaching Business
Marketing your coaching business effectively is key to attracting the right clients. This module will walk you through the creation of a robust marketing plan, using both online and offline strategies. You’ll learn how to leverage various marketing channels such as social media, email marketing, and search engine optimization (SEO) to boost visibility. In addition, this module covers lead generation techniques, including using Google My Business and content marketing to attract potential clients. You’ll also explore how to craft a successful launch plan that builds momentum and generates interest in your services right from the start.
Module 7: Goal Setting and Business Scaling
To ensure long-term success, it’s important to set clear, measurable goals for your coaching business. In this final module, you’ll learn how to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals that will guide your growth. You’ll also explore strategies for tracking your progress and adjusting your goals as your business evolves. Additionally, this module will cover advanced scaling strategies, such as expanding your services, offering new products, and exploring new revenue streams. By the end of this module, you’ll have a roadmap for not only sustaining but also scaling your coaching business as it grows.
TESTIMONIALS
Hear from Those Who’ve Built Their Coaching Businesses with Our Guidance
Who better to tell the coaching launch kit story than our customers.
TESTIMONIALS
What our coaches have to say
Who better to tell the coaching launch kit story than our customers.
WHAT YOU GET INSIDE
The Coaching Launch Kit
Course Workbook Template
Create your own course workbook using this template. Customize in Canva to suit your branding and business.
Sales Funnel (Systeme.io)
The Systeme.io coaching funnel templates include a lead magnet page, a thank you page and a sales page.
Lead Magnet Template
Create your own lead magnet using this template. customize in Canva to suit your branding and business.
Client Onboarding Templates
This client onboarding bundle includes a client welcome pack, email templates, invoice, service and pricing guide. Edit in Canva.
Coaching Business Planner
This coaching business planner is designed in Canva. you can customize it and add your business plans
Instagram Canva templates
70 Instagram templates to use for posts and on other platforms. Keep your audience engaged and motivated!
The Coaching Launch Kit will equip you with the tools and knowledge you need to build a thriving coaching practice and make a meaningful impact in the lives of your clients.
You can…
WITH THIS COACHING KIT
Attract Clients
Provide strategies and tactics for coaches to identify and attract their ideal clients, including techniques for networking, building an online presence, and leveraging social media platforms effectively.
Find Your Niche
Offer guidance and exercises to help coaches clarify their niche, define their target audience, and develop a unique value proposition. This could include worksheets, assessments, and examples of successful niche positioning strategies.
Market Your Business
Offer training and resources on marketing, branding, and sales specifically for coaches. These could include templates for creating marketing materials, guides on crafting compelling offers, and website funnel templates.
Ready to Start Your Coaching Business?
Join the waitlist and I’ll let you know when we are open
Ready to Start Your Coaching Business?
Get this for just $49 for a limited time only. (price will increase to $149 soon) So grab yours now!
The Coaching Launch Kit is for you if you want to…
MEET THE FOUNDER AND COACH
Avis Williams
I have built a coaching business using the methods I share in this program. I am also a digital product creator, graphic/web designer and digital marketer for over eight years. Also have a background in couselling.
Frequently Asked Questions
Question not answered?
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Build Your Dream Coaching Business!
Join the waitlist and I’ll let you know when we are open